To update, refine and improve iconic ex-Hacienda DJ Graeme Park’s online website.
Create a single online social platform that incorporated Graeme’s full social media presence and let him manage all of his publishing output from a single platform. This included podcasts, iPhone apps, blogs and music downloads, allowing Graeme to push content outwards, and allowing users to access all of the different content types, and interact with both Graeme and each other.
The platform succeeded in streamlining the publishing process, providing for and interacting with a growing audience, as well as boosting revenue opportunities based on exclusive, high-value content.