Kantar

The brief

The brief was to create two new websites to bring together the Media divisions of Kantar, one of the world’s largest market research organisations, to showcase their class-leading expertise in this sector; to collaborate with Kantar’s digital marketing team to develop a strategy for targeting new prospects and to develop a range of collateral to be used for marketing and promotional purposes.

The idea

We proposed a CMS-based solution which allowed Kantar Media to easily manage numerous content types on their site, including product/service information, news stories, press releases, white papers and other downloadable material, multimedia and job vacancies.

A restricted members area was introduced for premium content, and to aid in data capture for new prospects and targeted email campaigns, while a series of Flash animations and other interactive elements were created to highlight Kantar’s capabilities and capacity, along with the global reach of their network.

The outcome

The new websites have successfully combined the multiple media elements from the legacy business groups, and streamlined the internal workflow for Kantar’s digital team. It has also helped to consolidate Kantar Media’s position as the world leader in its sector by combining deep intelligence and rich content in a central location, and all in a visually appealing manner.

What we did

• Flash animation
• HTML
• Interactive Flash
• Umbraco integration